Accelerate or Lose Momentum: John Kotter’s Surprising Path to Successful Change [Guru Advice #005]

Advice from the World's Best Leadership and Management Thinkers

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John Kotter became well known by examining why many organisational change projects fail. He distilled his findings into an eight-step framework that starts with creating a clear sense of urgency and ends with embedding the new practices deeply into company culture. Kotter emphasised that a strong push at the outset is crucial. People need to see why immediate action matters, or they lose interest before progress can even begin.